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The Daily Anchor, a new sales, marketing and social media blog, recently interviewed us at our Portrero offices on SalesView and its unique capabilities. We were joined by Andrew Lennon, the blog’s editor-in-chief, and one of our customers, Michael Vicchitto of Jobscience, also a contributor to the blog. Together we discussed SalesView’s unique features, what makes them work and what makes them work better. We also took a look at the demo, zooming in on the “Connections” tool. This powerful little tool can be key to saving time in locating new channels of business development. Read more about it here in an article that hit today on the blog.
We’re very happy to announce that Xactly Corporation, a market leader in on-demand sales performance management, has implemented SalesView, to improve its sales intelligence and lead generation efforts. We are thrilled to be working with Xactly and helping their company leverage the benefits of Sales 2.0. Xactly will also have a helpful head start in integrating SalesView into their daily sales processes, as the company recently acquired Centive, who had previously adopted SalesView as well.
To read the full details of the announcement, please click here.
This week we launched a new way for InsideView users to share our technology with others who might benefit from Sales 2.0 innovations: the Trusted Advisor Program, or “TAP.” We know that our own clients — the companies who use SalesView — are in touch daily with customers of their own. The TAP allows such folks to deliver additional value to clients and earn generous referral fees when their customers decide to deploy SalesView.
In the current economic environment, sales and marketing organizations of all sizes are looking for ways to do more with less. This has fueled demand for Sales 2.0 technologies, which hold the promise of increasing sales productivity and accelerating sales cycles. Growing interest in Sales 2.0, along with SalesView’s viral growth through word-of-mouth in 2008, prompted us to create the TAP in order to meet demand.
Sales expert and longtime InsideView advocate Jill Konrath has recently noted that Sales 2.0 is the future of the sales profession, and that “InsideView is a perfect example of how Sales 2.0 technologies are improving sales productivity.” Our own director of product management, Marc Perramond, says that the number of SalesView customers tripled last year, ironically due to the sour economy: “Most of that growth came in Q4 with the financial crisis in full swing. It may seem counterintuitive but the typical sales exec is facing hiring freezes or even staff cuts, so they need tools to make their existing teams more productive.”
We hope our new TAP partner initiative will help us scale to meet this growing demand for Sales 2.0 technologies and generate more business for our partners and their customers in the process. And as our lawmakers focus heavily this week on bolstering the U.S. economy, we like to think of the TAP as our own pipeline stimulus plan.
UPDATE:
InsideView takes the “Make-A-Referral-Week” pledge to stimulate the economy – http://tinyurl.com/dmn783
An insightful study was recently released by the Aberdeen Group on trends in Sales Intelligence. The report, “Sales Intelligence: The Secret to Sales Nirvana,” examines the new ways in which companies are using technology to “improve the effectiveness of the sales force and enrich the quality leads in the sales pipeline.” Naturally, the subject is near and dear to our hearts here at InsideView and we were pleased to see that many of the report’s observations on ‘Best-in-class’ practices are already employed by InsideView. Below is a passage from the study that we strongly agree with and which highlights one of the key advantages that sales 2.0 technology brings:
“By contextualizing a lead with relevant company, executive, or industry information, top performing companies are better suited to distinguish themselves from the competition and better articulate how their products and services can help combat the business challenges the prospect faces.”
If you would like to read the full report, it is now available for free at the Aberdeen website: http://www.aberdeen.com//summary/report/benchmark/5379-RA-sales-intelligence-nirvana.asp.
InsideView was featured today in two separate articles in SUCCESS Magazine. Jill Konrath’s article
“Selling to Big Companies: Strategies to Break Through” focuses on strategies to use in selling to big companies and highlights InsideView as one of the leading Sales 2.0 tools. Konrath accurately notes, “Use InsideView.com to be alerted to trigger events as well as possible dooropening connections.” In Joanne Eglash’s comprehensive article on utilizing Web tools for networking, “Connecting the World: Expand Your Network With Online Resources,” Umberto Milletti is quoted extensively on the use of social media and networking tools in the enterprise. This article covers a wide a range of ways for professionals to get more out of social media, including best practices for blogging, email marketing and using sites like Facebook and Youtube to identify prospective clients. Umberto also identifies the ‘golden rule’ for email. Curious about what it is? Click here to find out.
