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Following last week’s Sales 2.0 Conference in San Francisco, we’ve seen a steady flow of very interesting articles covering what was presented at the conference and continuing the debate over the nature and objectives of Sales 2.0.
One of the key aspects that was discussed at the conference was the culture of measurement that Sales 2.0 is forming. Check out Jill Konrath’s very succinct summary of Pelin Wood Thorogood’s presentation on measurement in sales and the specific statistics that salespeople need to focus on. Jill also provided great coverage of many of the key points discussed throughout the conference presentations.
Gerhard Gschwandtner, the Sales 2.0 Conference organizer, touched on a subject dear to InsideView’s mission: solving information overload. As Group Swim noted in their summary of Gerhard’s talk, “The [key] thing is the ability to find what you need when you need it,” an observation we strongly agree with at InsideView and work hard to deliver.
Some attendees were also left wondering about what Sales 2.0 can and will truly deliver. As Andrew Lennon from The Daily Anchor wrote, “In all of my very wonderful conversations with some very wonderful people yesterday, not a single person told me how their product would help me generate more revenue, cut costs, or save time.” Similarly, Bob Thompson from Customer Think noted, “Sales 2.0 is somewhat improved, but mainly by the use of the latest SaaS solutions. Updated tools are Good Things, but only as good as the skill of the user.”
It is clear from these and the many other observations written about the Sales 2.0 Conference that while Sales 2.0 offers many new and exciting advantages, there is still room for progress. Perhaps most importantly, the issue is one of education; clearly teaching salespeople about the specific benefits that they can experience from utilizing sales 2.0 technology and how to achieve those benefits is paramount. And we here at InsideView are certainly up for the challenge! We’ll continue to bring you information and analysis on the evolution of the Sales 2.0 industry and what InsideView is doing to improve the lives of salespeople.
In addition to the excitement surrounding this spring’s Sales 2.0 Conference here in San Francisco, today we were pleased to announce two other huge advancements on the Sales 2.0 front here at InsideView.
First, we’ve teamed up with CRM expert Paul Greenberg, enterprise technology analyst Alex Jefferies and Sales 2.0 author Anneke Seley to produce a series of Sales 2.0 Webinars. The Sales 2.0 Executive Series will begin on March 19, and will explore the latest productivity-enhancing sales strategies in an economic climate where the number of legitimate sales opportunities appears to be shrinking. The sessions will reveal tangible methods for achieving significant efficiencies in sales organizations by empowering them with the information and the tools they need to be successful. Be sure to join us for a set of informative sessions with some of the best minds in sales and CRM today!
Second, we’re excited to announce that Cast Iron Systems, a leading SaaS integration company and former OneSource customer, has adopted SalesView. The decision for the Cast Iron folks to sign on with SalesView came from the advantage that Sales 2.0 technologies brings over traditional business information services. Says Cast Iron sales head George Gallegos, “The completeness of the prospect data and the relevance of the alerts, coupled with its powerful CRM mash-up make SalesView a highly effective sales productivity enhancer. The insights we gain from SalesView are key to qualifying opportunities early in the sales cycle so that we focus our efforts only on those prospects who fit squarely into our sweet spot.”
That sweet spot is exactly what we’re going for as innovators in sales technologies, and we hope to continue bringing it to more companies as Sales 2.0 keeps growing.
Release notes for new SalesView release v39
(InsideView – The Sales 2.0 Leader)
SalesView is an on-demand sales intelligence application that increase sales productivity and velocity. SalesView leverages socialprise technology to bring insights from both traditional editorial sources and emerging social media into enterprise applications.
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NEW FUNCTIONALITY
Embedded LinkedIn “Company Insider” widget – We launched a tighter integration with LinkedIn showing summary connection information before launching to the detailed LinkedIn search results. You will find a new tab in the company details page and a popup box in the Analysis Console and connection results page.
Tagging Lead source as “SalesView” during Export and Data Sync – When exporting new leads or enriching existing ones, we now populate the lead source field in Salesforce.com with “SalesView.”
Identify news sites that require registration or paid subscription – News sites requiring registration will now display a subtle “lock” or “dollar sign” icon.
Introduced PRO monthly payment option – Users can buy SalesView PRO as a reoccurring monthly subscription. This promotional offer will be available at least through March 21st.
ENHANCEMENTS
Enhanced agent summary text – Our trigger even summary text now emphasizes keyword matches over company name so that users can quickly understand the relevance and context of the article. We also show matches in the article title.
Enhanced duplicate account matching algorithm – During export of Accounts and Contacts to Salesforce.com, we now match website and partial company name to identify potential duplicates.
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