The new InsideView website is designed for more dynamic content and gives a better experience for our customers and prospects to get the information they want. It’s now easier to look at the different sales intelligence options and choose the plan that fits your sales team. Our resource section lets you quickly find up to date research and information about trends in sales enablement that can have an impact on your company. With the new design we wanted to focus on the specific pain points of sales teams that are finding it more difficult to gather intelligence on their customers during pre-call research, identifying upsell opportunities and getting automated trigger alerts to business events that can be turned into sales opportunities.

Beyond Data: InsideView Brings Intelligence to Marketing, Sales, Service, and Operations

By going beyond mere business data to provide complete customer intelligence, Our latest product CRM+ revolutionizes the way all CRM end users – from sales, marketing and service, to operations and partner channels – know their contacts and prospects, build trust, execute productive one-to-one relationships and, ultimately, drive more revenue. With today’s launch, we set a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users.

“We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others – and intelligence is a key reason for this.” – Aberdeen Group

“What made 100,000+ sales people more productive is now available to service, marketing, operations and partner channels: the intelligence needed for meaningful one-to-one relationships.,” said Umberto Milletti, CEO of InsideView. “For example, just as sales has used intelligence to increase conversion rates, marketing uses contact intelligence to hone their campaigns, account management uses current news to time renewal offers, and professionals such as business development use intelligence to open new relationships.”

“Overwhelming ‘big’ data falls short in providing the intelligence needed for one-to-one business in marketing, service, sales and operations. For example, it’s a no-brainer to have current contact information on a prospect, but what about a holistic view of how you’re connected through former reference customers? Or a news article showing the company just made an acquisition? What about their latest tweets? It’s time for forward-looking intelligence in CRM to correct the ‘rear-view mirror’ approach currently provided by data companies,” said Umberto Milletti, CEO and founder of InsideView.

What made 100,000+ sales people more productive is now available to service, marketing, operations and partner channels” Umberto Milletti

CRM+ is for any company looking to empower all external-facing employees with real-time intelligence on prospects and customers, suppliers and partners. InsideView’s CRM+ provides just that to ensure all users are looking at the same information, improve KPI, and create more meaningful one-to-one relationships. InsideView CRM+ does this within workers’ process flow within their existing CRM platform.

Independent research firm Aberdeen Group has already shown the benefits of InsideView’s intelligence on sales results: At least a 10 percent increase in top-line revenue and more than 10 percent increase in quota attainment, to name a few. When intelligence is applied to additional areas – such as marketing and customer service – the impact is even greater.

“Providing intelligence to not just sales but to other parts of the organization including marketing, customer service, and operations makes a big difference in terms of overall organizational performance,” said Peter Ostrow of Aberdeen Research. “We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others – and intelligence is a key reason for this.”

“As companies continue to embrace social CRM, they need intelligence – not data – to manage the rapidly changing landscape of customer relationships,” Milletti added. “We are excited to launch this next big step in providing this meaningful, actionable and results-driving intelligence to the entire social enterprise.”

InsideView and CoreMotives increase adoption and value for Dynamics CRM users by combining sales intelligence and web intelligence. “Reaching the right person at the right time with the right message is the key to successful sales,” says Heidi Tucker, VP of Global Alliances at InsideView. “CRM users today need their CRM to do more than track their sales pipeline; they want integrated solutions that deliver the knowledge they need to engage customers.” When used together within Dynamics CRM, CoreMotives and InsideView give customers the power to win more deals more quickly, without resorting to cold calls using low hit prospect lists.

Companies spend thousands of dollars buying general prospect lists when they could simply tap into the visitors on their website that are already interested in their product or service. The problem is that many of those visitors are anonymous.

With CoreMotives and InsideView, the anonymous visitor is identified within seconds of hitting the website, a lead is automatically created in CRM, and InsideView Sales intelligence enriches the lead in real time with demographic information, social profiles, news and more, so that the sales rep can reach out to that prospect immediately with a relevant conversation starter.

“It’s about increasing your market share,” says Rhett Thompson, Cofounder of CoreMotives, “and solutions that enable you to do it faster than your competition put you ahead – this is the value CoreMotives and InsideView bring to organizations.” Simply put, CoreMotives lets you know who views your site, and InsideView tells you about that prospect and gives you an inside contact; this partnership brings social discovery to a whole new level.

Companies will save money by eliminating lead enrichment and data append services, and will dramatically increase opportunities and win rates by identifying many new leads and reducing the time from lead to contact. Working a lead while it is hot – and before the competition gets to it – is the difference between winning and losing.

When you combine the right information with the right leads, you’ve got an unstoppable marketing and sales process. “InsideView and CoreMotives are both gaining momentum in the Microsoft CRM marketplace, and we are honored to further each other’s success with this partnership,” says Rhett Thompson. As part of the partnership, CoreMotives will now include InsideView with every installation.

About CoreMotives

CoreMotives is the number one marketing automation vendor in the Dynamics CRM space, with over 500 clients in 30 countries.  Offering email marketing, lead scoring, web visitor tracking, nurture marketing, web forms, surveys, and alert notifications all embedded within CRM, CoreMotives enables clients to detect, track and target prospects interacting with their website or other marketing assets.  CoreMotives is Marketing power for Microsoft Dynamics CRM. For more information visit, www.coremotives.com.

InsideView, the social selling and sales intelligence leader, today announced that Ralf VonSosen has been named vice president of marketing to drive InsideView’s expansion and growth, and to bring InsideView’s sales intelligence to the more than ten million B2B sales professionals across the globe. VonSosen’s responsibilities include branding, corporate communications, demand generation, product marketing strategies, and marketing operations.

The news comes on the heels of InsideView’s $12 million Series C funding round and next stage of acceleration of worldwide distribution, as well as the recent launch of Social Selling University. Social Selling University educates sales professionals on how to leverage social media technologies and methodologies to increase sales productivity and drive revenue throughout the entire sales cycle.

“As a seasoned CRM and technology executive, Ralf brings valuable insight to InsideView’s product and brand positioning. He is an integral part of our leadership team,” said InsideView CEO Umberto Milletti. “Ralf will help us take our company and product from its current place as a visionary go-to leader to our next chapter as a ubiquitous sales productivity tool among the millions of sales professionals looking to incorporate social selling and sales intelligence into their work.”

VonSosen brings nearly two decades of CRM and Cloud technology marketing, strategy and corporate development expertise to InsideView. He most recently spent five years as VP of marketing — leading fast-growing eCommerce start-up marketing strategies – most recently at MarketLive and previously Infopia, where he helped build each company’s brand, develop their partner ecosystems, expand revenue generation and drive product innovations. Prior to that, he played a fundamental role in launching the first SAP CRM on-demand solution as VP of solutions marketing at SAP. In the late nineties, VonSosen built Siebel’s communications and energy CRM industry solutions as director of product marketing.

“In our current world’s mandate of working smarter and faster with real-time data, InsideView is leading the charge in a market thirsty for innovation: sales and CRM,” said VonSosen. “InsideView is the only company in the market that provides a solution to the overwhelming amount of data available about prospects and customers. I’m excited to be a part of a team that’s changing an entire industry by allowing professionals to spend more time selling, and less time dealing with the burden of information overload.”

Connect with VonSosen and follow the InsideView marketing story on LinkedIn.

Along with Foundation Capital, Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners our existing investors have also contributed to this latest round. Having the backing of such strong investors will help InsideView continue to build upon our leading sales intelligence application, designed to empower sales professionals with actionable intelligence to find new prospects and engage with decision makers.

“Sales professionals are being overwhelmed by vast amounts of customer data, and they need help in distilling this data into highly targeted sales intelligence,” says  Umberto Milletti. “Our technology helps sales teams be more productive, successful, and increases company’s top-line revenue by at least ten percent. The powerful sales intelligence we provide enables social selling and allows sales professional to find opportunities, establish relationships, build trust, and close business faster.”

We will use the new funds to expand distribution partnerships, which will accelerate the availability of InsideView to the more than 10 million B2B sales people worldwide. We will also continue to invest in market education, with innovative programs like the recently launched Social Selling University, set up to educate and train sales professionals in how to leverage social media to increase sales effectiveness.  Participation in the Social Selling University has been staggering in its first month, demonstrating the need for companies to embrace social media in their sales and marketing efforts.

“The sales process has dramatically changed with the availability and adoption of social media and Web 2.0 tools by both sellers and buyers. There’s great benefit in recognizing the scale and reach of sales team networks, and in the new ways customers are making buying decisions,” said Anneke Seley, CEO and founder of Phone Works and coauthor of Sales 2.0. “Social Selling University is a timely response to forward-thinking sales professionals’ quest to learn about a more informed and connected customer. This program is essential in helping sales executives, managers and reps understand how to use social media to build stronger relationships with Customer 2.0 and as a result, win more business.”

InsideView gives sales teams the most comprehensive, current, and easy-to-use intelligence on any company and individual by aggregating data from 25,000+ news, editorial, and social media sources.  This intelligence can be delivered directly and seamlessly into all major CRM platforms (including Microsoft, Oracle, Salesforce.com, SAP and SugarCRM) to provide the most accurate, relevant and complete sales intelligence for greater sales productivity.

Sales Intelligence and Social Selling Become The New Must-Haves
InsideView’s rapid growth in 2010 was driven by increasing numbers of large and medium enterprises that are adopting sales intelligence and social selling as core capabilities to improve their sales execution.

In 2010, sales organizations were looking to work smarter, not just harder. Gaining critical insights on not just who to call, but knowing when and why to call customers, sets apart top performing sales organizations from competitors. InsideView now boasts more than 60,000 end users. New customers include Avaya, AIG, Riverbed Technologies and Workday.

InsideView continued to invest substantially in R&D by doubling its development team in 2010. InsideView maintained its substantial lead in product innovation, with several new capabilities including:

• Social Profiles: View rich social profile information from dozens of social networks to gain unique insights into customers and prospects
• Social Search: Search for contacts on specific social networks like Facebook, LinkedIn and Twitter to better target prospects and engage via multiple channels
• Social Connections: Tap into existing relationships to leverage connections into a prospect or customer via the Facebook and LinkedIn APIs
• Social Mentions: Access a filtered, relevant stream of social media mentions to understand what is being said about customers and prospects
• Automated Watchlists: Automatically track and monitor key CRM accounts to ensure that potential opportunities and threats are never missed
• New User Interface: Access key insights with fewer clicks to streamline the most common B2B sales activities such as lead qualification and pre-call research

InsideView also won numerous awards for product innovation and market leadership:

• JMP Securities Hot 100 List of best privately held software companies for the second time in a row
• ZDNet CRM Watchlist for third year in a row
• The only sales intelligence and social selling vendor included in Gartner’s Social CRM Magic Quadrant

InsideView’s success was shared by its customers. InsideView customers, including Adobe Omniture Business Unit, Brainshark, Inc., BigMachines, Inc. and Unisfair, dominated 2010′s Sales and Marketing 2.0 Awards for innovative use of technologies to drive sales and marketing excellence.

Ecosystem Grows Substantially

InsideView’s ecosystem of partners grew exponentially in 2010 to more than 50 partners. This growth is a testament to more companies looking to get more out of their CRM investments, by investing in sales intelligence and social selling initiatives.

The top companies in Sales Effectiveness and CRM Implementation selected InsideView as their primary sales intelligence partner, recognizing the value InsideView provides in several key areas: increased sales productivity, higher lead conversion rates, higher opportunity win rates and rapid CRM adoption.

InsideView has also become the most popular and highest rated sales intelligence solution on all the leading CRM marketplaces and/or ecosystems, including:

• Most popular and highest rated Sales Intelligence application on the Salesforce AppExchange
• Most popular download on Salesforce ChatterExchange
• Most Valuable Bundle on NetSuite SuiteApp
• Most popular Sales Intelligence application on SugarCRM SugarExchange
• Only Sales Intelligence vendor in Oracle’s CRM On Demand Inner Circle
• Highest-rated app for Microsoft CRM 2011 on the Dynamics Marketplace

“InsideView’s growth in 2010 is a proof-point that enterprises of all sizes are increasingly looking to sales intelligence and social selling as must-haves, in order to compete and win,” said Umberto Milletti, founder and CEO of InsideView. “InsideView enables enterprises to quickly increase sales productivity and get measurable ROI. We are extremely proud of our success in 2010, and look forward to continuing our rapid growth in 2011.”

With healthcare reforms under way in the US, saying that the healthcare industry is undergoing a sea of change is an understatement! Bottom line – many companies across the healthcare value chain are impacted – be it insurers, technology providers, or benefits firms. For healthcare providers, like others,  focusing on finding new growth opportunities and improving profitability through higher productivity are both critical.

Recently, we’ve been seeing tremendous interest in InsideView from companies across the healthcare sector, as they look to boost sales productivity and pursue new market opportunities created by healthcare reform – these include firms in the Fortune 100 as well as emerging technology leaders.

We’d like to thank these healthcare firms for choosing InsideView, and are excited about doing our part for the healthcare industry.

How many of you recently visited a customer support community so that you could resolve your issues related to a new product that you just bought?  Many of us no longer have the patience or time to wait on the phone with technical support when something goes wrong.  That’s exactly what Lithium helps consumers of leading companies with – avoid long wait times in call center queues! Put another way – Call centers are powered by traditional CRM and communities are powered by Social CRM!

Lithium is the leading provider of Social CRM solutions required for building successful enterprise communities on-demand, including proven forums, blogs, ideas, tribal knowledge bases, and a Social CRM platform.

Before the phrase “social media” was in our daily vocabulary, Lithium began executing on their vision of enabling enterprises build and leverage customer communities. Top Retailers, Consumer Product manufacturers, Telcos, and High Tech firms – all use Lithium for supporting their customers.

Seeking to drive their market leadership to the next level,  Lithium chose InsideView as their sales productivity solution – to achieve even higher levels of revenue growth and sales effectiveness.

We thank Lithium and look forward to helping them cement their market-leadership!

InsideView is a hotshot company with a dazzling future.  As the leader in sales intelligence and social CRM, InsideView is revolutionizing the way business people communicate.  Period.  It’s what to say, when to say it, and to whom to say it…compliments of SalesView, InsideView’s killer app.

Having spent many years in Marketing, Sales, and Business Development – I know first hand the advantage of having inside knowledge of your prospects and clients.  Sure, there’s lots of info out on the web, but who has time to sift through millions of search results.  Time is my most important asset and having the “inside” scoop is my deadliest weapon.   SalesView is the best of both. SalesView is the best of both. Critical insight and triggers, right inside my workflow, at the moment I need it.   I’d always rather be on offense!

InsideView is growing crazy fast and I can’t wait to propel that momentum with innovative and productive partnerships and alliances.  It’s great to be an “Insider”.  Join the club – come partner with us! heidi.tucker@insideview.com

We’re excited to announce that our CEO, Umberto Milletti, has been named to the SIIA Board this year (Software Division), and it’s an honor to be among such an excellent and diverse group of both established and emerging software leaders. SIIA provides a great forum for sharing and developing the ideas that will shape the creation of the next generation of software applications, and how they can help organizations achieve superior business results.

A key trend that we foresee in the software industry is the growing intersection between enterprise applications, like CRM and ERP, and social networking/Web 2.0 applications – essentially what’s known as Enterprise 2.0. And to this end, Cloud computing will be a key ingredient. As a company working in this exact space, we’ll bring unique perspectives – both of success and challenge – as well as overall thought leadership, in how these applications can grow and, as a whole, how the industry can press forward and how we can all achieve an end goal of business value and growth.

We’re very excited about working with such a great set of leaders, and here’s to a great year with SIIA!

As Rembrandt general partner Jerry Casilli put it, “InsideView is leveraging the explosion of social media to help businesses dig out from the recession and supercharge their sales teams for growth.” In their coverage of the news today, TechCrunch added to this, noting our ability to “give businesses sales intelligence and information that will aid sales operations with helping develop and maintain leads and clients.” We consider that a crucial element to growth in the current economic climate.

Indeed, we’ve worked hard in the past year by growing our customer base, helping establish an innovative sales community embracing the principles of Enterprise 2.0 – known as the Sales 2.0 Alliance – and a sound, yet innovative freemium business model. It’s exciting to continue this momentum throughout 2010.

Adds Casilli, “The triple-digit revenue growth that the company has been achieving quarter in and quarter out is a testament to a remarkable management team, a unique and right-timed product, and the power of the Freemium go-to-market model paired with a strong value proposition.”

The best product award, given to SalesView, faced some steep competition, and points to a thriving environment of innovation in Andhra Pradesh overall. Indeed, the vision of ITsAP is to “position Andhra Pradesh as the leading intellectual capital of the world, by nurturing entrepreneurship, research and innovation, to achieve global excellence in IT products and services.” There was no shortage of intellectual capital at the event!

Our India-based team is right in the thick of this entrepreneurial corridor and this is a certain vote of confidence in what we’re doing for sales productivity, including outside of our headquarters here in San Francisco and on a world-wide scale.

More on the summit can be found at ITsAP’s event page and you can also join the organization on Facebook.

Great work and kudos to our team there!

Over the course of 2009 InsideView received highly regarded accolades from the sales community, including :

• JMP Securities Hot 100 List of best privately held software companies
• High praises from the research firm Aberdeen Group in their sales intelligence study
• Being ranked as the highest-rated application at the salesforce.com AppExchange
• Being named alongside Google and Facebook by CRM Magazine as a “Rising Star” in companies pushing the boundaries of social CRM

In the latter half of 2009 we partnered with NetSuite and released an application to leverage social networking, including Facebook and Twitter, within both Customer Relationship Management and Enterprise Resource Planning, spawning the Social ERP category.

In May, InsideView also launched the Smart Cloud and Buzz Tab (Twitter CRM integration) to incorporate real-time social media monitoring into all major CRM applications, while significantly enhancing our technology’s integrations with both Oracle CRM On Demand and Siebel CRM applications in support of Oracle’s Social CRM initiative.

We carry this momentum into 2010, and have no doubts that the new decade will be an era of Sales 2.0 technologies to make the life of the sales professional more efficient, more productive and, most important of all, more successful.

The Webinar, “How to Blow Out Your Quota in 2010,” is complimentary and will teach you and your organization how to:

• Achieve an average of 87% overall sales team quota
• Increase average revenue by 17%
• Experience an average of 7% improvement of lead conversion rate
• Raise average selling price/contract size by 45%

Register in advance at http://tinyurl.com/yzm8c7t.