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The Aberdeen Group’s recent study deconstructed the best-in-class inside sales deployments, surveying 476 organizations and found that sales practitioners using SalesView outperformed other companies in both performance and the adoption of best-in-class practices (as defined in this Analyst Insight). Aberdeen notes the significant increase in overall sales performance, quota achievement, win/loss and lead-conversion rates when compared to companies not utilizing the application.
Aberdeen cites SalesView’s technology, aggregating sales intelligence from social media and traditional sources, in turn increasing sales productivity and velocity. The study credits SalesView’s CRM integration with providing the following benefits:
- 27% increase in overall productivity
- 32% more sales reps achieve their quotas
- 31% more sales reps see a better win/loss rate
- 18% more sales reps convert leads to the closing stage
According to Peter Ostrow, research director for sales effectiveness at The Aberdeen Group, “Access to sales intelligence, especially when directly fed into CRM/SFA systems, is clearly one of the major enablers for the best-in-class companies in the study. Sales teams who are deploying InsideView’s sales intelligence application are indeed achieving 32% better performance than non-customers, in terms of current lead conversion rates and hitting quota, and year-to-year growth in revenue and win/loss ratios.”
Perhaps the most impressive statistic from the Aberdeen study was this: despite the 2008 and 2009 recession, InsideView customers posted year-over-year gains in quota attainment, revenue, win rates, and lead conversion rates.
While we’ve been able to share individual success stories of InsideView customers, it’s exciting to have analyst research affirm the positive impact that Sales 2.0 technologies like SalesView have on sales organizations in aggregate. Check out the entire report here.
We are very excited to announce that SalesView will be the first business search and intelligence solution to be integrated with Microsoft Dynamics CRM 4.0. SalesView FREE will now be available to all Microsoft Dynamics CRM customers as a native mash-up and can be accessed via both on-premise and on-demand deployments of Microsoft Dynamics CRM 4.0. This integration will allow Microsoft Dynamics CRM customers to tap into the rich insights that SalesView generates from across the social Web without ever having to leave the Dynamics interface. We are thrilled to be working with the Microsoft Dynamics customer base and to extend the reach of the socialprise. For more detailed information on the integration, please visit http://www.insideview.com/Microsoft.
You can also read the full announcement here
SalesView for Microsoft Dynamics CRM
