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The ever-relevant concept of efficiency prevails during times of economic uncertainty. At InsideView, we spent the majority of 2009 developing our sales intelligence technology, so that our customers can do more with less and ultimately, close more deals faster. We’re proud of how far SaleView has come to be able to help salespeople be more informed and generate greater results. As we move into 2010, we reflect on 2009 and acknowledge the success of our clients and InsideView, while keeping sight of the ‘next steps’ for the coming year.

Over the course of 2009 InsideView received highly regarded accolades from the sales community, including :

  • JMP Securities Hot 100 List of best privately held software companies
  • High praises from the research firm Aberdeen Group in their independent study
  • Being ranked as the highest-rated application at the salesforce.com AppExchange
  • Being named alongside Google and Facebook by CRM Magazine as a “Rising Star” in companies pushing the boundaries of social CRM

In the latter half of 2009 we partnered with NetSuite and released an application to leverage social networking, including Facebook and Twitter, within both Customer Relationship Management and Enterprise Resource Planning.

In May, InsideView also launched the Smart Cloud and Buzz Tab to incorporate real-time social media monitoring into all major CRM applications, while significantly enhancing our technology’s integrations with both Oracle CRM On Demand and Siebel CRM applications in support of Oracle’s Social CRM initiative.

We carry this momentum into 2010, and have no doubts that the new decade will be an era of Sales 2.0 technologies to make the life of the sales professional more efficient, more productive and, most important of all, more successful.

The Aberdeen Group’s recent study deconstructed the best-in-class inside sales deployments, surveying 476 organizations and found that sales practitioners using SalesView outperformed other companies in both performance and the adoption of best-in-class practices (as defined in this Analyst Insight). Aberdeen notes the significant increase in overall sales performance, quota achievement, win/loss and lead-conversion rates when compared to companies not utilizing the application.

Aberdeen cites SalesView’s technology, aggregating sales intelligence from social media and traditional sources, in turn increasing sales productivity and velocity. The study credits SalesView’s CRM integration with providing the following benefits:

  • 27% increase in overall productivity
  • 32% more sales reps achieve their quotas
  • 31% more sales reps see a better win/loss rate
  • 18% more sales reps convert leads to the closing stage

According to Peter Ostrow, research director for sales effectiveness at The Aberdeen Group, “Access to sales intelligence, especially when directly fed into CRM/SFA systems, is clearly one of the major enablers for the best-in-class companies in the study. Sales teams who are deploying InsideView’s sales intelligence application are indeed achieving 32% better performance than non-customers, in terms of current lead conversion rates and hitting quota, and year-to-year growth in revenue and win/loss ratios.”

Check out the entire report here.

Interested in learning how your organization can increase sales productivity and efficiency? Of course you are. Tune in tomorrow (Wednesday, 1/27) at 10 a.m. PT/1 p.m. ET for valuable insight from Peter Ostrow, the Aberdeen Group’s sales effectiveness research director. Peter will highlight the results and benefits of SalesView, along with other great perspectives.

The Webinar, “How to Blow Out Your Quota in 2010,” is complimentary and will teach you and your organization how to:

  • Achieve an average of 87% overall sales team quota
  • Increase average revenue by 17%
  • Experience an average of 7% improvement of lead conversion rate
  • Raise average selling price/contract size by 45%

Register in advance at http://tinyurl.com/yzm8c7t.

Social media is changing hundreds of industries and professions, and sales is no exception. To recognize those members of the sales industry who in their use of social media are bringing together important news, sales intelligence and theory, we are pleased to announce the full list of the ‘InsideView 20.’ This list of sales industry leaders is composed of sales executives, writers, trainers, analysts and more, all of whom are making savvy use of many of the social media tools available today and helping usher in the renaissance we like to call ‘Sales 2.0.’ These are the folks, who like InsideView itself, are doing their part to deliver us to the future of the sales industry – one that is highly connected, informed and efficient.

1. Mike Damphousse, CEO/CMO of GreenLeads
@damphoux
Company website: http://www.green-leads.com/

GreenLeads is a B2B company specializing in marketing strategies and leads. Mike has over 20 years of experience in sales, marketing and technology in an array of industries. He consistently tweets helpful links on the topics of lead generation, demand generation and a variety of other sales-related topics and regularly engages with his followers.

2. Anneke Seley, author of the book, Sales 2.0, CEO and founder of Phone Works
@annekeseley
Anneke’s blog: http://www.sales20book.com/wp/blog/

Anneke brings her expertise from the sales and technology industries to the masses through her books, articles and savvy use of social media. Her role as the CEO of Phoneworks, a sales strategy and implementation consultancy, and experience designing OracleDirect provide her with a uniquely informed insight into Silicon Valley. Anneke is a true Sales 2.0 leader.

3. Jonathon Hewitt, founder of SEO Sport
@gohewitt
Company Website: http://seosport.com/

Jonathon is founder of SEO Sport, a search engine marketing company. He has over a decade of internet marketing experience and is an unstoppable tweeter. John is constantly sharing tech and social media stories, providing his followers with a constant stream of smart, handpicked information on these areas.

4. Josiane Feigon, CEO of Telesmart, author, blogger
@josianefeigon
Company Website: Telesmart

Josiane started Telesmart over 15 years ago and has over 25 years sales experience in the technology sector. She is also the author of a couple of books the latest of which, Smart Selling From the Inside Out, came out this fall. She blogs on a very regular basis through the Telesmart company website and updates twitter all the time.

5. Trish Bertuzzi, President and Chief Strategist at The Bridge Group
@bridgegroupinc
Company website: www.bridgegroupinc.com

Trish Bertuzzi has over 27 years experience working in technology and more than 11 as president of The Bridge Group, a Sales Consulting company. She tweets frequently, sharing tips on sales, marketing, technology news and other interesting life tidbits. If you have an inside sales team you need to follow Trish.

6. Jill Konrath, Jill is the CEO and founder of Sales Shebang and the Chief Sales Officer and CEO of Selling to Big Companies
@jillkonrath
Company Website: http://www.sellingtobigcompanies.com/

Jill is not only CEO of the company Selling to Big Companies, she is also the author of a successful book by the same name. She tweets often and blogs on her company website about smart selling strategies. She has over 20 years of experience working in the B2B sales industry.

7. Alen Majer, Founder and Owner of The Science and Art of Selling, author
@alenmajer
Company Website: The Science and Art of Selling

Alen’s company, The Science and Art of Selling, trains, coaches and consults with executives and sales teams on sales strategy. His sales expertise also extends beyond domestic borders, as he speaks internationally and is the co-founder of the Sales Academy-Croatia and Sales Institute of Croatia. Alen is a prolific writer in both the analog and digital mediums; he is the author of several books including the most recent, Selling is Better Than Sex, and is constantly tweeting and adding content to his company website.

8. Joanne Black, founder of consulting business for Referral Sales, No More Cold Calling
@referralsales
Company Website: No More Cold Calling

Joanne has over 30 years experience in sales training and consulting. She is the founder of Referral Sales strategy-based business No More Cold Calling and has worked in a range of industries including retail, technology, finance, etc. She tweets, blogs and creates podcasts regularly on the secrets behind referral sales.

9. Chad Levitt, a sales associate at EMC Corp. and author of the New Sales Economy Blog
@chadalevitt
Chad’s blog: New Sales Economy Blog

Chad is not only involved in the business of sales during the day, but he writes on the topic for two highly regarded sales 2.0 sites, salesgravy.com and sales2.com. Chad stays up to date on anything relating to sales 2.0 and shares tons of information on this space via his blogs and Twitter.

10. Tibor Shanto, principal and founder of Renbor Sales Solutions Inc.
@renbor
Company Website: Renbor Sales Solutions Inc.

Tibor started Renbor Sales Solutions Inc. which helps businesses increase and better their sales by focusing on Objective Based Selling. Tibor has over 20 years experience ranging from leading global sales teams to telemarketing. He was very quick to join the online information revolution and continues to stay on the pulse of sales and technology, follow him on Twitter for a steady flow of great sales advice and news.

11. Chris Powell, VP of sales and founder of Industrial Interface
Twitter: @TechSalesLeads
More: Industrial Interface home

If you work in sales, you need to follow Chris on Twitter. His feed is chock-full of sales industry insights and links to relevant articles and studies.

12. Randy Ferrell, VP of Sales at Care2.com
Twitter: @randyferrell
More: Care2.com

Need another reason why Twitter is a brilliant service? You get to regularly see what is on the mind of a VP of Sales for a forward-thinking organization. Randy frequently tweets links to really interesting articles that are related to the issues his company works on, such as the environment, health, human rights and animal welfare.

13. Paul Cummings, VP Sales and Marketing for Impression Management Professionals
Twitter: @paul_cummings
More: Impression Management home

Paul is VP of Sales at a sales training and leadership development organization, so following him is like getting a double dose of what you need in the Sales 2.0 world. From Webinars to articles – great stuff, Paul!

14. Helene Zemel, Senior Regional Sales Director for AmeriPlan

Twitter: @hzemel
More: Health Plans Plus blog

Helene tweets and blogs regularly, keeping her followers entertained and informed on both her personal interests (she’s a classically-trained pianist) and the issues shaping her professional world (healthcare reform and industry trends).

15. Megan Heuer, Research Director at SiriusDecisions
Twitter: @megheuer
More: Sirius Blog

Meg is a regular contributor to her company blog, examining topics like what sales really needs, and an active tweeter, sharing links and constantly joining the conversations she finds important. As part of the research team at her firm, she’s no doubt gathering a cornucopia of insight from the social Web.

16. Brad Trnavsky, President of Sales Management 2.0

Twitter: @bmtrnavsky
More: Sales Management 2.0 profile

In addition to tweeting about the latest sales and marketing resources, Brad has created an entire social community for the sales management profession at Sales Management 2.0 with more than 1,100 members. If you’re not tapped into that conversation, we highly suggest doing so now.

17. Maurice Cheeks, Apple Educational sales executive
Twitter: @MoCheeks
More: MoCheeks.com

Maurice is a frequent blogger, Twitterer and general social media force who shares thoughts about a wide range of subject from media to sales to philosophy — sounds about right for an Apple employee.

18. Alden Mills, founder of Perfect Fitness
Twitter: @aldenmills
More: Perfect Fitness blog

You’ve probably seen the Perfect Pushup device in stores and on TV, now meet the man behind the muscle by following him on Twitter and checking out his blog, which gives you extra tips and clearly written posts on how to get the most out of your workout. This former Navy SEAL is not only tearing it up in the gym, but is also active on the social Web. Great stuff for advancing his goal of “perfect fitness.”

19. Kendra Lee, President and IT sales expert at KLA Group
Twitter: @KendraLeeKLA
More: KLA Group

Following Kendra on Twitter is not only a way to get insight into the latest sales and marketing events, but also a clear answer to issues such as the best way to follow up with leads and why you should take a long, hard look at your actual sales processes.

20. Bill Rice, founder and CEO of Kaleidico
Twitter: @BillRice
More: Better Closer blog

In addition to founding a company that provides a CRM solution to the mortgage industry, Bill writes regularly on smarter marketing and social selling at his blog, and keeps his Twitter followers in the know on the latest tips and tricks for the best sales strategies.

Are you headed to DreamForce next week? The InsideView team will be there, demoing, speaking, and most importantly helping attendees learn more about using social data to drive ROI in their businesses. The show this year is packed with interesting companies, sessions and even fun contests. If you’re interested in the confluence of social media and the enterprise and how it all mashes together at Dreamforce, we’ve gone ahead and picked some of the more interesting ways to fill your Dreamforce dance card.

  1. Sales 2.0 Night – Get cocktails and network with Sales 2.0 leaders Thursday, November 19th, 6pm – 8pm at the Sculpturesite Gallery – RSVP here: http://tinyurl.com/y8nfbec
  2. Attend InsideView’s panel “How to Tap into Social Media to Drive Sales Results” Wednesday, Nov 18th @ 3:30 PM, at West Mezzanine 254
  3. Follow the #DF09 hashtag on Twitter
  4. Check out some of these cool vendors’ booths: Genius, Xactly, BlueWolf
  5. Party in the Cloud Tuesday 8-10pm at Two Bar. RSVP here: http://bit.ly/2pCMjV
  6. Get on the Napa Valley Wine Train: Dreamforce attendees get a special deal
  7. Enter our contest to win an Aston Martin for the weekend: Register here
  8. Join the mosh pit at the Black Crowes concert
  9. Share InsideView’s James Bond-themed Dreamforce video:

SalesView just got even better today with our announcement that we’re deepening our partnership with business information and data services powerhouse Jigsaw (www.jigsaw.com). We will now be further integrating data from Jigsaw’s contact and company information directory into SalesView. The folks at Jigsaw have found innovative and incredible ways to collect and leverage user-generated content contributed by its global membership, which amounts to 9 million business contacts and 1 million companies. Jigsaw delivers low-cost and easy access to high-value business information that can be used to identify key decision makers and people for purposes such as sales, marketing, recruiting and customer service. Integrating this wealth of information into the SalesView application means raising the bar for the level of value that the next generation of web-based sales offerings can deliver. Working with great companies like Jigsaw is really what it’s all about for us here at InsideView and we’re very excited to be partnering with them to extend the value of the socialprise.

You can read the full announcement here

UPDATE – Read up on what others are saying about the InsideView + Jigsaw partnership…

Chris Bucholtz, InsideCRM
Defining – and not re-defining – socialprise

InsideView is serving up smokin' hot product updates

You know that guy who selflessly toils away at the grill while everyone else at the picnic enjoys the good food and conversation? That would be our development team. Yes, during the dog days of summer when many of us in sales are enjoying vacations or laying by the pool, the InsideView engineers have been busy manning the grill and serving up some hot new features. When we fired up the grill earlier this month our focus was on making SalesView even smarter and easier to use. The ingredients? First we started with some great user feedback from our growing SalesView community (thank you!) and then we added a little secret sauce from the InsideView team.

Here’s a quick run down on some of the things we’ve been cooking up!
1. Connections Get Kicked Up a Notch
We moved a step closer to perfecting our recipe for connection analysis using what we call entity triangulation. By comparing and merging executive profiles from different data sources, we maximize your ability to leverage relationships. You also get the very best information that sources like Reuters, Hoovers, D&B, and ZoomInfo have to offer — all in one executive profile.

2. Fire Up SalesView Search From Your CRM
Our latest Salesforce mash-up allows you to search SalesView without leaving your CRM. Not finding any search results in your Salesforce? No problem. Use the new SalesView search box in the left-hand navigation to find the company or executive you’re looking for (and export them back into your CRM with a single click!)

3. Capture All the Flavor of Agents in Your CRM
Wish you could easily save the key events and insights found by SalesView’s Smart Agents? Well now you can. Our Salesforce mash-up now allows you to save Agent events as a Task or Note so that you can easily follow up on them. You can also email Agent events to other members of your sales and marketing team without having to leave your CRM.

These are just some of the updates you will notice in SalesView. We’ve also done some great work to make company and executive searches even faster. Check it all out for yourself by logging into SalesView today.

While summer is winding down in most places, our summer is just hitting it’s stride here in the Bay Area. And that means you can look for more great features hot off the grill. In the coming months you will see some great new capabilities related to CRM integration, new content sources, and additional breakthroughs in the use of social media in the enterprise.

The socialprise matters and a lot of people are already benefiting from it – chances are you already know this. A great way for others to learn about the world of socialprise would be through our proposed panel on the subject at this year’s South by Southwest Conference. We’ve suggested a panel discussion at this year’s SXSW conference to discuss the socialprise – specifically, how businesses can efficiently take advantage of the constantly increasing pool of information across the social Web. You don’t want your colleagues to spend their days researching LinkedIn profiles for a lead when it could be delivered to them, so vote on our panel so we can tell them how.

To Vote:

- Go to our page on the SSXW panel picker – you can find it here
- Rate our submission (options are from 0 to 5 stars)

For the support staff, each day brings an infinite myriad of support scenarios ranging from “how do I…” to “why won’t that…”

And with such need, it’s perhaps the perfect time to introduce a new feature in the InsideView application. We call it “help.” No it doesn’t stand for anything like “Human Enacted Learning Procedure” (although that did make runner-up in the acronym naming contest) – but rather a usage scenario and use case write-up a la Salesforce.com.

insideview BLOG link location

For example, you have already accomplished the basics of adding companies to your watch list and now feel the need to assign your list or yourself to a territory. In the top right corner lies the “help” link. Click it.

A new window pops up (assuming you are kind enough to allow the pop-up window to appear). In this new window is a categorical arrangement of various help-ful topics. You can either choose one of the categories to search OR go search-engine style and do a search.

insideview blog help

Searching for “creating territories” we get a list of results. And right there as the first result is “How can I set up my territory?” And if you didn’t notice, helps us explain why we chose to use a free-floating pop-up window… so you can leave it up as you follow the instructions : )

insideview blog help results

So with pop-up window open, I can follow the instructions to get what I wanted done.

insideview blog instructions

Now granted this little feature isn’t going to solve the worlds hunger problems, but it should go a long way in giving you some level of empowerment for the major and minor tasks that you need done. And of course, if you can’t find what you want with help, we are more than happy to answer your call or email.

InsideView was founded to help business professionals take advantage of the convergence of social media and enterprise applications — or what we refer to as “socialprise“. For several years now our application has been helping you track key business events and relationships across thousands of traditional and new media sources. Today we’re happy to be adding one more voice to the mix with our company blog, The Inside View. The cobbler’s children have shoes after all.

This blog is intended to help you leverage InsideView applications more effectively, gather your product feedback, and stay informed about key industry trends. In the future we will regularly be posting about product updates, new features, tips & tricks, customer success stories, and the evolving business search and intelligence landscape. There’s plenty to discuss about the changing face of sales and marketing, information overload, new search technologies, and the emergence of socialprise applications. And we would love to hear your thoughts!

We have a great team here at InsideView with diverse backgrounds, expertise, and perspectives. You can expect to see many of our team members contributing to this blog. To get things started, I’m Marc Perramond, Product Manager here at InsideView. Lately I’ve been spending most of my time working on SalesView, our flagship business search and intelligence application. We first launched SalesView and the socialprise concept on March 18th.

If you’re not familiar with SalesView, it is a business search and intelligence application designed to provide sales and marketing professionals with real-time, relevant business insights that are aggregated from 20,000+ sources including subscription-based data providers, unstructured Web content, national and regional news outlets, trade journals, blogs, job boards, and social networks. For a better idea of what’s going on “under the hood” you can read about our platform here.

SalesView FREE is currently available as a mash-up for Salesforce.com and SugarCRM. We have also established partnerships to make SalesView FREE available for Microsoft Dynamics, Oracle On Demand, and Landslide Technologies. SalesView PRO and TEAM are available both as an integrated CRM mash-up and as a stand-alone Web application that compliments any CRM. If you’d like to learn more about SalesView, contact us to attend one of our weekly Webinars.

We consider your input an integral part of this conversation, so please don’t be shy with your feedback and suggestions about how we can make this blog most useful to you.

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