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LinkedIn has quickly become one of the most effective and business-savvy social networking sites. Sales professionals are able to take advantage of valuable insight about prospects and peers, in turn developing a strong network that translates into increased productivity through resources, tips, advice and much more. By joining these groups, you will gain some incredible knowledge in the world of sales as well as discovering some of the top leaders in the industry.

To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn.

Social Selling University

Description: Social Selling University is not like social media courses which are typically designed only for marketing departments. This is how to use social media tools like LinkedIn and Twitter for sales people. Join this group to find out how and pass this group along to anyone you know in sales.

Owner: Koka Sexton | 632 members

Inside Sales Experts

This group allows Inside Sales practitioners to share ideas and information, and provides networking opportunities for  global professionals from a variety of industries to connect with their peers.

Owner: Trish Bertuzzi | 11,521 members

SalesBlogcast.com

Description: Sales, leadership, management, marketing, CRM, Salesforce, recruiting, business development, selling tips, lead generation, prospecting, training, networking, jobs, career, Web 2.0, technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more.

Owner: Doyle Slayton | 36,356 members

The Sales Association

Description: The Sales Association is the premier association for sales & business development professionals. We provide members a powerful means to connect at events and online. Topics: sales, marketing, sales jobs, convention, conventions, jobs, trade show, trade shows, conference, conferences, CRM and careers.

Owner: Troy Davis | 26,483 members

Sales Playbook!

Description: Sales, leadership, management, marketing, CRM, Salesforce, recruiting, business development, selling tips, lead generation, prospecting, training, networking, jobs, career, Web 2.0, technology, software, strategy, social media, blogging, LinkedIn, Facebook and Twitter.

Owner: Paul Castain | 25,110 members

Sales 2.0

Description: This group is for: sales people, sales managers and business owners who want to: 1. Exchange information about the emerging discipline of Sales 2.0 2. Partner up to help each other sell more, penetrate accounts and exchange leads.

Owner: Nigel Edelshain  4,160 members

Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators

Description: Innovate with innovative marketing, public relations, promotions sales and selling professionals skilled at using creative marketing methods. Join thousands of members to learn & share best practices & advice. LinkedIn’s largest Marketing & PR Innovation Group.

Owner: Gerald “Solutionman” Haman | 148,010 members

Sales Management Association 

Description: The Sales Management Association (www.salesmanagement.org) is a global, cross-industry professional association for sales managers, sales executives, sales operations, sales trainers, sales enablement practitioners, and thought-leaders engaged in supporting or leading the sales organization.

Owner: Bob Kelly | 15,274 members

Sales Gravy

Description: Sales Gravy helps Sales Professionals, Sales Leaders, and Sales Recruiters gain the winning edge. We discuss sales techniques, sales training, sales jobs, sales careers, sales tips, sales recruiting, sales process. www.SalesGravy.com is the most visited sales content website on the internet.

Owner: Jeb Blount | 15,274 members

Sales Best Practices

Description: Have you some Sales or Marketing skills? Let’s share our experiences: Sales development, marketing, CRM, productivity and trade performance, team management and more.

Owner: Laurent J.V. Dubois | 82,904 members

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For all of you sales fanatics out there scouring the Internet in search for an article, a blog post, a post-it note, anything, for some solid, rich content on how to become a better sales person…you’re quest is over. Below are 10 phenomenal presentations that will make you a better sales person. I must warn you, this is not a magic post so just by reading this blog you won’t wake up with superhuman sales powers. Instead, it is your duty to take all of these lessons into consideration and implement them into your sales strategy. If your numbers are low, you have nothing to lose than to give these presentations a quick glance. If you’re rockin’ the quarter with sales, maybe you want to take the extra mile and really knock your business out of the park by taking a look at this treasure trove of knowledge.

1. A sales man is a sport man

View more presentations from Minh Tran

2. How to Use LinkedIn for Social Selling

View more presentations from InsideView

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In a recent report by the Altimeter group they identified that many companies have formalized their social media efforts for customer facing employees. I expected Marketing to be the top of the list but was surprised to see Sales so far behind with only 11% of the companies having a formal approach for engagement through social media. With recent studies showing that 61% of LinkedIn members use the site for Networking, Sales is a prime group to be engaging with prospects and customers in social media. Whats even more surprising is that 31% of companies still block social media from all employees.

If marketing is the focal point of social media engagement, sales NEEDS to be brought into the loop. Training sales teams to use social networks like LinkedIn, Twitter and blogs can have a huge impact on building pipeline and driving awareness of your company. Customer centric marketing brings a 1:1 relationship with prospects and customers that can be transitioned and managed by sales teams.

Leveraging social media and online communities to drive revenue works. You may remember the post Should Sales people be Blogging where we explained how IBM is leveraging social selling. In the Social Selling University we have had great speakers like Jill Konrath, Anneke Seley, Joanne Black and others that have given Enterprise Social Selling tips and strategies to members of the community. Umberto Millet our CEO has written a number of articles around the revolution of social selling in B2B.

Enterprise social selling is growing up. With the growing desire for Social CRM within companies, collecting social conversations for analysis was only scratching the service. What the social enterprise does with those conversations is where the rubber meets the road. Social media is more than a tool for marketing people and it’s being well established that every department across the enterprise can leverage social media for everything from prospecting, opportunity management and customer retention.

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Adds Intelligence to the Social Enterprise with Launch of CRM+

Beyond Data: InsideView Brings Intelligence to Marketing, Sales, Service, and Operations

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By going beyond mere business data to provide complete customer intelligence, Our latest product CRM+ revolutionizes the way all CRM end users – from sales, marketing and service, to operations and partner channels – know their contacts and prospects, build trust, execute productive one-to-one relationships and, ultimately, drive more revenue. With today’s launch, we set a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users.

“We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others – and intelligence is a key reason for this.” – Aberdeen Group

“What made 100,000+ sales people more productive is now available to service, marketing, operations and partner channels: the intelligence needed for meaningful one-to-one relationships.,” said Umberto Milletti, CEO of InsideView. “For example, just as sales has used intelligence to increase conversion rates, marketing uses contact intelligence to hone their campaigns, account management uses current news to time renewal offers, and professionals such as business development use intelligence to open new relationships.”

“Overwhelming ‘big’ data falls short in providing the intelligence needed for one-to-one business in marketing, service, sales and operations. For example, it’s a no-brainer to have current contact information on a prospect, but what about a holistic view of how you’re connected through former reference customers? Or a news article showing the company just made an acquisition? What about their latest tweets? It’s time for forward-looking intelligence in CRM to correct the ‘rear-view mirror’ approach currently provided by data companies,” said Umberto Milletti, CEO and founder of InsideView.

What made 100,000+ sales people more productive is now available to service, marketing, operations and partner channels” Umberto Milletti

CRM+ is for any company looking to empower all external-facing employees with real-time intelligence on prospects and customers, suppliers and partners. InsideView’s CRM+ provides just that to ensure all users are looking at the same information, improve KPI, and create more meaningful one-to-one relationships. InsideView CRM+ does this within workers’ process flow within their existing CRM platform.

Independent research firm Aberdeen Group has already shown the benefits of InsideView’s intelligence on sales results: At least a 10 percent increase in top-line revenue and more than 10 percent increase in quota attainment, to name a few. When intelligence is applied to additional areas – such as marketing and customer service – the impact is even greater.

“Providing intelligence to not just sales but to other parts of the organization including marketing, customer service, and operations makes a big difference in terms of overall organizational performance,” said Peter Ostrow of Aberdeen Research. “We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others – and intelligence is a key reason for this.”

“As companies continue to embrace social CRM, they need intelligence – not data – to manage the rapidly changing landscape of customer relationships,” Milletti added. “We are excited to launch this next big step in providing this meaningful, actionable and results-driving intelligence to the entire social enterprise.”

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On top of all the work to continue optimizing the application for our growing list of customers, we wanted to highlight some enhancements to the application that all of you should be seeing with the latest release.

Updated Connection Summary: You are now able to get a snapshot of any personal & professional connections from any company. This was a request brought to us by a few customers that wanted a snapshot in the record so they could see who they were connected to and how they were connected.

We now identify for you if you are connected through a coworker, a reference account or through previous coworkers.

The result is that you can now look at the snapshot and have more intelligence about who you want to drill into further to help make the introduction or use as leverage to connect with your target.

The new Connection Dashboard gives you a list of connections that you have access through using our Smart Connections. These are not direct connections that can be found using networks like LinkedIn but more implied connections that look at my past employers and other information from my profile to identify ways I can be connected to my target.

Do you have questions about the latest InsideView Release? Leave us a comment or ask your question in the community Q&A section.

 

 

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