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Umberto was recently interviewed by The Deal about social networking and the enterprise at the 2008 Web 2.0 Expo in New York. We’ve included some choice quotes from the interview below, but for your viewing pleasure, you can now watch the full video here.
“We’re a ’socialprise’ application,” explains InsideView Inc. founder and CEO Umberto Milletti, who came up with the coinage. “We help enterprises leverage social information within their customer relationship management application to allow their sales and marketing people to be more effective.”
“Companies see their users using Facebook, their employees getting on LinkedIn and doing blogging, but they don’t quite know how to use it, how to make sense of it,” Milletti says. “Socialprise applications allow an enterprise to use social media, but do so in a structured environment, which is an enterprise application. In our case, it’s a CRM application.”
If the purse strings feel tight here in the Bay Area, imagine being in the hub of world finance: The Big Apple. But that’s where Umberto was last week, taking part in the 2008 Interop conference. In addition to speaking on ‘The ROI for Social Networking’ panel, Umberto also met up with numerous journalists from a wide spectrum of beats: CRM, enterprise, and even finance.
He first caught up with Curtis Franklin of SMB IT to talk about InsideView’s exciting and compelling developments in the socialprise, just how it is that SalesView actually works, and how it’s making a difference in the sales force landscape:
Not every interview was about SalesView and the socialprise, though. As CEO of a successful start-up, he shared his experience as such during these challenging economic times.
Speaking with Mary Kathleen Flynn from TheDeal.com about the impact of the tough economy on the start-up and Web 2.0 environment, Umberto said that one positive impact is that the real innovators can rise to the top:
Video interview with The Deal.com
Be sure to check back in again for more great content from Interop 2008!
