“We’re a ‘socialprise’ application,” explains InsideView Inc. founder and CEO Umberto Milletti, who came up with the coinage. “We help enterprises leverage social information within their customer relationship management application to allow their sales and marketing people to be more effective.”

“Companies see their users using Facebook, their employees getting on LinkedIn and doing blogging, but they don’t quite know how to use it, how to make sense of it,” Milletti says. “Socialprise applications allow an enterprise to use social media, but do so in a structured environment, which is an enterprise application. In our case, it’s a CRM application.”

He first caught up with Curtis Franklin of SMB IT to talk about InsideView’s exciting and compelling developments in the socialprise, just how it is that SalesView actually works, and how it’s making a difference in the sales force landscape:

Interop Podcast Interview

Not every interview was about SalesView and the socialprise, though.  As CEO of a successful start-up, he shared his experience as such during these challenging economic times.

Speaking with Mary Kathleen Flynn from TheDeal.com about the impact of the tough economy on the start-up and Web 2.0 environment, Umberto said that one positive impact is that the real innovators can rise to the top:

Video interview with The Deal.com